About Us

The Association for Undergraduate Education at Research Universities (UERU) Strategic Enrollment Management (SEM) Community of Practice brings together UVPs, enrollment management leaders, and others engaged in SEM to strengthen the mutually beneficial partnership between academic affairs and enrollment strategy. Considering pressing challenges, including demographic shifts, softening international demand, declining public trust in higher education, and increasing competition, the community will be a supportive space for strategically and proactively meeting the moment. Aligned with the Boyer 2030 Commission’s recommendations for ensuring access and leading change, the community will explore how academic policies and programs shape recruitment and access, and how SEM decisions influence student outcomes and success in undergraduate education. Through shared inquiry and practical problem‑solving, members will work together to advance both institutional effectiveness and student flourishing. 

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Steering Committee

Adam Lee 

Vice Provost for Undergraduate Education

University of Pittsburgh 

Adam will work with colleagues in the Office of the Provost and throughout the University to advance the goals of Pitt's strategic plan, with a particular focus on the strategies for advancing educational excellence. He will also oversee compliance with University policies, state and federal regulations, and accreditation standards as they apply to undergraduate education; support deans, directors, and campus presidents in their roles by facilitating their interactions with the OTP; and serve as part of the academic leadership of the University.

An accomplished researcher and educator, his research interests lie at the intersection of the computer security, privacy, and distributed systems fields. He is particularly interested in the design and analysis of systems that can be used to facilitate secure interactions across multiple security domains while still preserving each individual's privacy and autonomy. His work also investigates individuals' perceptions of privacy in the context of IoT and sensor-based systems, and the design of sensing systems that balance functionality and the privacy needs of users. Adam's research has been supported by the NSF and DARPA, and he is an NSF CAREER award recipient.

Don Loewen 

Vice Provost for Enrollment Management and
Undergraduate Education
Binghamton University 

Education

  • MA, PhD, University of Wisconsin at Madison

Research Interests

  • Russian Language

  • Literature and Cultural History

  • Russian/Soviet Memory Cultures

  • Legacy of Soviet-era Monuments in Post-Soviet Space(s)

  • Poetry and Performance in the Soviet Union and Eastern Europe

  • Autobiographies of the Great Russian Poets

Teaching Interests

  • Great Russian Novels

  • Russia and the World

  • Literature and Revolution

Awards

  • Chancellor's Award for Excellence in Teaching 2007-2008


DéRecco Lynch

Assistant Vice Provost for Enrollment Management

University of Cincinnati 

DéRecco Lynch (pronounced day-rico) is a strategist, operator, and brand leader known for his ability to move both systems and people. He currently serves as the Assistant Vice Provost for Enrollment Management at the University of Cincinnati, where he is spearheading a cultural and operational transformation across the institution. DéRecco is also the co-founder of The Excellence Factory, a strategy and coaching company that empowers professionals to execute bold ideas—without burning out. With a career that spans higher education, technology, and brand innovation, DéRecco has launched national campaigns at Salesforce, elevated Brown University’s pre-college program to the top global spot, and developed AI-powered tools that are reshaping how universities connect with students and staff. Whether scaling teams, managing crises, or building enduring brands, DéRecco leads with clarity, earns trust quickly, and drives meaningful results through focused execution and deep engagement.

Robert McMaster 

Professor

University of Minnesota 

After completing my B.A. in geography in 1978 from Syracuse University, I was in residence at the University of Kansas from 1978-83 where I completed my M.A. and Ph.D. degrees. At the University of Kansas, I became interested in cartographic generalization, in particular building and evaluating algorithms for the simplification and smoothing of cartographic features, and later turned to issues of creating conceptual models of the process and the design of user interfaces. This collection of work was published in a series of journals papers and resulted in two books, Map Generalization, co-edited with Barbara Buttenfield, and Generalization in Digital Cartography, co-authored with K. Stuart Shea. Although I have recently turned my efforts to other research interests, I still have a few research projects involving generalization.

My life trajectory continued westward when I started as an assistant professor of geography at UCLA in 1983. At UCLA I taught courses in cartography, digital cartography, remote sensing, quantitative methods, and GIS. In terms of research, I worked extensively on my generalization projects, became interested in tracing the development of academic cartography in the United States, and, perhaps most importantly, became interested in risk assessment and GIS, working in conjunction with one of UCLA's human geographers. Our initial project involved building a spatial database of hazardous materials and geodemographics in Santa Monica, California, and creating a GIS-based risk assessment model. It was somewhat rudimentary, but showed us how well these new systems could be used for modeling purposes. As part of the national academic reshuffling associated with the siting of the National Center for Geographic Information and Analysis, I accepted a position at Syracuse University in 1988, and then later moved to the geography department at the University of Minnesota in 1990.

Although my first years at Minnesota were spent working in the area of generalization, I have recently shifted more fully into research on GIS and society, in particular risk assessment (once again) and public participation GIS. The Minneapolis risk assessment project is focusing on the development of better spatial methodologies, including both statistical and cartographic approaches, for the purpose of assessing environmental injustice. Our work (Leitner, Sheppard, McMaster and some extremely talented graduate students) assesses environmental injustice based on a series of hazardous sites (Toxic Release Inventory, Superfund, Petrofund) from a variety of scales, resolutions, and analytical approaches. At the same time, we work with individual neighborhoods to determine, exactly, how they might utilize spatial methodologies for environmental inventorying, monitoring, and potential conflict resolution. These two research projects have been funded by NSF and the Center for Urban and Regional Affairs (CURA).

A research team, including John Adams, Mark Lindberg, and myself from geography, recently received a 5 million dollar grant from the National Science Foundation to build the National Historical Geographic Information System (NHGIS). The project involves building a comprehensive census database of both geography and attributes back in time for both census tracts (back to 1910 for some cities) and United States counties (back to the late 18th century). When complete, these Web-delivered datasets will allow researchers to tackle true spatio-temporal problems for the first time.

Other professional activities at Minnesota have included serving as Editor of Cartography and Geographic Information Systems from 1990-96, serving as a steering committee member for the GIS/LIS'92, '93, and '94 conferences, Co-director of the Eleventh International Symposium on Computer-Assisted Cartography, Chair of the UCGIS Research Committee (1997-99), and President of the Cartography and Geographic Information Society (CaGIS), a member organization of ACSM. I am currently serving on the Board of the UCGIS and am a Vice President of the International Cartographic Association.

Marisa Anne Pagnattaro 

Vice President for Instruction and Senior Vice Provost for Academic Planning

University of Georgia 

Marisa Anne Pagnattaro, the I.W. Cousins Professor of Business and a Josiah Meigs Distinguished Teaching Professor in the Terry College of Business, was named Vice President for Instruction in 2022. She added the responsibilities of Senior Vice Provost for Academic Planning to her portfolio in 2023. Pagnattaro oversees the University’s enrollment management, student success initiatives, academic affairs, instructional infrastructure as well as student and faculty support services. This includes the offices of admissions, financial aid, registrar, curriculum, academic advising, experiential learning, and online learning. Also included are the Center for Teaching and Learning, the Office for Student Support and Achievement, the First-Year Odyssey Seminar program, and STEM education. Pagnattaro provides academic oversight to UGA’s extended campuses in Washington DC, Griffin, and Gwinnett as well as pre-health and pre-law advising offices.

Prior to being named Vice President for Instruction and Senior Vice Provost for Academic Planning, Pagnattaro served as Vice Provost for Academic Affairs. In this role, she assisted with all matters of academic administration, policy and planning, and acted on behalf of the Provost when he was not available. She chaired the UGA Arts Council and oversaw the Georgia Museum of Art, McBee Institute of Higher Education, and the Performing Arts Center. She also worked closely with the Office of Global Engagement. She jointly oversaw the UGA Griffin campus with the Dean and Director of the College of Agricultural and Environmental Sciences.

Before that, Pagnattaro was the Associate Dean for Research and Graduate Programs in the Terry College. In this role, she led strategic planning efforts related to research and graduate education, directed the college’s international programs, and chaired its Diversity and Inclusion Advisory Board.

Her scholarship focuses on international trade and business ethics, and she is the author or co-author of more than 30 journal articles and book chapters and numerous shorter works. She is the author of “In Defiance of the Law: From Anne Hutchinson to Toni Morrison,” which explores literary depictions of the American legal system. She is the co-author of three additional books, including a widely used business law textbook. In addition, Pagnattaro served as the editor-in-chief of the American Business Law Journal and was president of the Academy of Legal Studies in Business.

Jim Rawlins

Associate Vice Chancellor of Enrollment Management

University of California, San Diego 

As the AVC of Enrollment Management, Jim Rawlins serves as the chief enrollment officer for the University. This role leads the Enrollment Management division in its work of identifying, recruiting, admitting, yielding, enrolling and funding talented and diverse undergraduate students. As AVC-EM, Jim collaborates across the entire campus to reach these goals by working closely with UC San Diego’s academic schools, colleges and campus units. Externally, he works with community partners throughout the state with a vested interest in UC San Diego’s enrollment management goals. Jim serves as a member of the San Diego Divisional Academic Senate, as well as an ex officio member of the Senate’s Committee on Admissions, and is responsible for implementing the decisions and policies of the Academic Senate. Jim has more than 30 years of experience in enrollment management and admissions, and is a former president of the National Association for College Admission Counseling (NACAC).

SEMCoP Resources

The Equity/Excellence Imperative in Action 

Fostering Student Success in Higher Education edited by Steven P. Dandaneau, CSU/UERU

Learn More

 

AAAS & EducationCounsel’s Diversity and the Law Toolkit  

The American Association for the Advancement of Science has been partnering with EducationCounsel since 2009 on the Diversity and the Law (D&L) Project.

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College Enrollment Patterns Are Changing. New Data Show Applicant and Admit Pools Are Too 

by Jason Cohn, Bryan J. Cook, and Victoria Nelson

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SEM Quarterly 

SEM Quarterly, published by AACRAO, provides knowledge and insight into the ongoing evolution of strategic enrollment management (SEM).

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